#PLANTS VS ZOMBIES GAME POPCAP UPDATE#

Popcap games eventually launched its own official merchandise to fill this void and it has been performing well in stores. It was an uphill task pursuing them using various legal avenues and although Popcap did ultimately succeed, its brand image was affected by a lack of merchandise on the market. Plants vs zombies journey to the west content updateД¬urbing Piracy When it first launched the game in China, the company faced a surge of piracy with many profiteers creating counterfeit merchandise of Plants Vs Zombies.

#PLANTS VS ZOMBIES GAME POPCAP UPDATE#

Since its release in 2012, Popcap has built on this formula by adding on a Journey To The West update which draws inspirations from the famous fairy tale. Every single zombie, including the bosses, was thoroughly re-skinned to reflect influences from Chinese culture and lore. This is displayed in the company's China-exclusive title Plants vs Zombies: Great Wall Edition that changes the gameвЂ™s setting to the Great Wall of China. Duncan explained it as a deeper level of localization compared with how most would normally perceive the term. Deep Localization The most crucial piece of the puzzle in tapping the local market successfully was reworking the gameвЂ™s content to tailor it to Chinese gamers. The executive game designer for Popcap Games China Duncan X spoke at the China Games Developer Conference over Chinajoy recently вЂ“ discussing the tweaks and changes the company made that resulted in Plants vs Zombies becoming one of its strongest performing titles in the domestic Chinese market. Renowned for its famous hits like Bejeweled and Plants vs Zombies, American video game developer Popcap Games has been making headways into China since expanding its operations there in 2008.

Plants vs zombies game popcap